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Laura Derba 

Laura is a natural foods and retail category expert. Her experience includes 25 years with Whole Foods Market (WFM), where for the last 9 years she served as President of the North Atlantic and UK regions, leading a team of more than 8,000 staff generating billions of dollars in revenue annually. In addition to her line operating responsibilities, Laura spearheaded Change Management for WFM, across all corporate divisions globally.

Laura starting her career at WFM as a part-time Team Member. Over the course of her ascent, her scope included Category Management (Perishable and Non-Perishables), organizational structure and labor consolidations, cost optimization, and Culture initiatives. She also developed and managed food service venue architectural design & development initiatives. A tenacious problem solver with an inclusive, get it done attitude, Laura’s accomplishments include exceeding P&L forecasts year over year, doubling regional sales, increasing bottom line profitability, and becoming the first region in the company to achieve double digit profit growth while maintaining the highest cultural health scores in the company.

At The Modern Pod Company, Laura spearheads growth strategies; she is also a valuable contributor to The FIX’s better-for-you program portfolio.