Our cross-disciplinary team uses a customer-centered, design-driven approach to develop innovative, breakthrough new products at the intersection of food and medicine.
A paradigm shift in colorectal cancer screening
The conventional approach to colonoscopy prep is abysmal. Our daring innovation: using carefully-designed foods and beverages to deliver the active ingredients, and an acceptable patient experience. The FIX plays many roles in a multidimensional development process, including:
A delicious therapeutic platform integrating soothing, time-tested herbal/botanical ingredients with clinically validated APIs
The FIX led a comprehensive, consumer-centric product development process, from ideation and immersion through to design-for-manufacture.
The healthy, delicious, handheld portable hummus snacketizer
The FIX has spearheaded product development through validation, and has launched the commercial spin-out: The Modern Pod Company.